One High Line

Witkoff and Access Industries approached King & Partners to develop strategy, positioning and brand identity for One High Line, a new collection of luxury residences designed by Bjarke Ingels Group set above New York’s celebrated High Line in West Chelsea. With so many high-profile buildings by star architects in the area, the challenge was creating language that was both confident and inviting. As lead writer on the project, I created copy in a minimal style that seamlessly complimented considered renders and photography, and across digital and print advertising, social media and website.