One Manhattan Square

The Lower East Side’s most iconic address needed to refresh its positioning to showcase the “world within a world” of luxury lifestyle offerings under its roof. The objective was to telegraph the value of living at One Manhattan Square to ambitious, affluent New Yorkers aspiring to make the most of every minute living downtown. I was brought on by NYC’s IF Studio to write a full campaign spanning video, print and digital ads, printed brochure, website, and paid and organic social.