When I was hired to head up the copy team at Torrid, the country’s fastest growing plus-size fashion retailer, I had no idea how fast or how much it would grow in those 3.5 years. I touched every part of the brand, from UX and press releases to catalogs for each of Torrid’s 17 collections per year. My team doubled, along with the rest of the company, and together we evolved the voice and messaging along with the business.