Way

Way is the preeminent platform for consumer brands to merchandise and market unique experiences through native channels and those of partners. As Content Marketing Lead, I helped reposition the brand for a more elevated enterprise, luxury, and lifestyle audience, leading content and creative across the rebrand, website, and marketing ecosystem. The annual Experiential Trend Report, the company’s biggest lead driver, was transformed into a stronger authority play with an 80% increase in proprietary data. I also reimagined Way’s LinkedIn newsletter to grow reach with targeted prospects and press, and help expand the follower count past 5,000.

Industry Authority

Sharpening Way's POV as the foremost authority on experiential was achieved by expanding proprietary data, insights, and analysis not found anywhere else.

Enriching Content

Marketing content and creative were repositioned to appeal to industry leaders in hospitality and travel, while elegantly infused customer photography reinforced social proof.

Artful Extensions

Departing from a sea of sameness in SaaS branding, customer experiences were reimagined in novel and expressive ways—for example, this Living Sketch created in collaboration with London-based Studio Tim Fu.